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Website redesign · Auburndale and Lakeland, FL

J&A Stone Designs

Two showrooms, one site that shows up before the customer scrolls.

  • 3.2× faster on a phone
  • 90 speed score, was 62
  • Live since October 11, 2026
J&A Stone Designs home page on a desktop, captured October 16, 2026 J&A Stone Designs home page on a phone
Live site, captured October 16, 2026. Open jandastonedesigns.com.

Old site vs new site

Drag to see what changed

The same home page on a phone. Left of the handle is the old site as Google's Lighthouse saw it on October 5, 2026; right is the site we built, captured October 16, 2026.

J&A Stone Designs home page on a phone after the rebuild J&A Stone Designs home page on a phone before the rebuild, October 5, 2026

The job

Countertop, cabinet and flooring showrooms, Auburndale and Lakeland, FL

J&A Stone Designs sells countertops, cabinets and flooring from showrooms in Auburndale and Lakeland. Their WordPress site took 9.4 seconds to show its home page on a phone. We rebuilt it on our platform in a week, kept their own photos and price ranges, and measured both sides on the live domain.

Service: Web Redesign Services That Boost UX, SEO & Conversions. Before: WordPress + Elementor + LiteSpeed Cache. Numbers for this and every other rebuild are on the WordPress rebuild results page.

What changed

  • Home page on a phone shows up in 2.9 seconds instead of 9.4, and the page is 705 KB instead of 3.1 MB.
  • A brand device drawn from their own logo, the sunrise roofline, with an intro and a page transition built around it.
  • One page per city they serve, each with the showroom that serves it, plus product pages for countertops, flooring and luxury vinyl plank.
  • Lead forms post straight to the showroom inbox with spam filtering; the old call-tracking plugin came out and calls now log in their phone system.
  • Google Ads conversion tracking rebuilt on the new form, so the account sees real leads again.
  • Sunrise brand device and intro
  • City pages for Auburndale and Lakeland
  • Product pages with price ranges
  • Spam-filtered lead forms
  • Ads conversions rebuilt
  • Weekly blog drafts

Measured

Before and after, same pages, same test

Google's Lighthouse on the live domain before we touched it and again after cutover. Three runs each; the middle result is shown. Anything that got worse stays on the page, marked.

Shows up in9.4 s 2.9 shome page on a phone
Speed score62 90Google Lighthouse, 0 to 100
Page size3.1 MB 705 KB77% lighter
See every test number (12 tests, phone and desktop)
PageDeviceSpeed scoreShows up inLayout shiftPage sizeFiles loadedAccessibilitySEO
/mobile 62 → 909.4s → 2.9s0.03 → 0.003,117 KB → 705 KB129 → 2887 → 9792 → 100
/desktop 84 → 992.4s → 0.8s0.02 → 0.003,921 KB → 440 KB146 → 2285 → 9792 → 100
/countertops/mobile 63 → 968.6s → 2.5s0.02 → 0.002,518 KB → 742 KB131 → 2391 → 9792 → 100
/countertops/desktop 83 → 1002.3s → 0.7s0.00 → 0.003,579 KB → 695 KB144 → 2689 → 10092 → 100
/flooring/mobile 63 → 928.6s → 3.2s0.01 → 0.002,894 KB → 872 KB134 → 2387 → 9792 → 100
/flooring/desktop 86 → 992.1s → 0.8s0.00 → 0.002,924 KB → 772 KB142 → 2785 → 10092 → 100
/locations/lakeland-fl/mobile 62 → 948.5s → 2.8s0.00 → 0.005,151 KB → 1,008 KB132 → 3687 → 9392 → 100
/locations/lakeland-fl/desktop 83 → 992.3s → 0.9s0.00 → 0.005,230 KB → 1,295 KB142 → 6685 → 9792 → 100
/lakeland-fl/luxury-vinyl-plank-lvp/mobile 63 → 938.3s → 2.9s0.00 → 0.002,600 KB → 626 KB127 → 2191 → 10092 → 100
/lakeland-fl/luxury-vinyl-plank-lvp/desktop 84 → 992.3s → 0.7s0.00 → 0.002,674 KB → 646 KB140 → 2489 → 10092 → 100
/contact-us/mobile 60 → 9613.6s → 2.3s0.00 → 0.005,886 KB → 577 KB146 → 2088 → 10092 → 100
/contact-us/desktop 78 → 1003.4s → 0.6s0.00 → 0.005,966 KB → 663 KB150 → 2485 → 10092 → 100

SEO, analytics and security checks passed: 5 of 9 before, 9 of 9 after. Same pages, same test, three runs each, middle result shown.

J&A Stone Designs: a section further down the home page
Further down the same page. Every section is built for the business, not pasted from a template.

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