Website redesign · Auburndale and Lakeland, FL
J&A Stone Designs
Two showrooms, one site that shows up before the customer scrolls.
- 3.2× faster on a phone
- 90 speed score, was 62
- Live since October 11, 2026
The job
Countertop, cabinet and flooring showrooms, Auburndale and Lakeland, FL
J&A Stone Designs sells countertops, cabinets and flooring from showrooms in Auburndale and Lakeland. Their WordPress site took 9.4 seconds to show its home page on a phone. We rebuilt it on our platform in a week, kept their own photos and price ranges, and measured both sides on the live domain.
Service: Web Redesign Services That Boost UX, SEO & Conversions. Before: WordPress + Elementor + LiteSpeed Cache. Numbers for this and every other rebuild are on the WordPress rebuild results page.
What changed
- Home page on a phone shows up in 2.9 seconds instead of 9.4, and the page is 705 KB instead of 3.1 MB.
- A brand device drawn from their own logo, the sunrise roofline, with an intro and a page transition built around it.
- One page per city they serve, each with the showroom that serves it, plus product pages for countertops, flooring and luxury vinyl plank.
- Lead forms post straight to the showroom inbox with spam filtering; the old call-tracking plugin came out and calls now log in their phone system.
- Google Ads conversion tracking rebuilt on the new form, so the account sees real leads again.
- Sunrise brand device and intro
- City pages for Auburndale and Lakeland
- Product pages with price ranges
- Spam-filtered lead forms
- Ads conversions rebuilt
- Weekly blog drafts
Measured
Before and after, same pages, same test
Google's Lighthouse on the live domain before we touched it and again after cutover. Three runs each; the middle result is shown. Anything that got worse stays on the page, marked.
See every test number (12 tests, phone and desktop)
| Page | Device | Speed score | Shows up in | Layout shift | Page size | Files loaded | Accessibility | SEO |
|---|---|---|---|---|---|---|---|---|
| / | mobile | 62 → 90 | 9.4s → 2.9s | 0.03 → 0.00 | 3,117 KB → 705 KB | 129 → 28 | 87 → 97 | 92 → 100 |
| / | desktop | 84 → 99 | 2.4s → 0.8s | 0.02 → 0.00 | 3,921 KB → 440 KB | 146 → 22 | 85 → 97 | 92 → 100 |
| /countertops/ | mobile | 63 → 96 | 8.6s → 2.5s | 0.02 → 0.00 | 2,518 KB → 742 KB | 131 → 23 | 91 → 97 | 92 → 100 |
| /countertops/ | desktop | 83 → 100 | 2.3s → 0.7s | 0.00 → 0.00 | 3,579 KB → 695 KB | 144 → 26 | 89 → 100 | 92 → 100 |
| /flooring/ | mobile | 63 → 92 | 8.6s → 3.2s | 0.01 → 0.00 | 2,894 KB → 872 KB | 134 → 23 | 87 → 97 | 92 → 100 |
| /flooring/ | desktop | 86 → 99 | 2.1s → 0.8s | 0.00 → 0.00 | 2,924 KB → 772 KB | 142 → 27 | 85 → 100 | 92 → 100 |
| /locations/lakeland-fl/ | mobile | 62 → 94 | 8.5s → 2.8s | 0.00 → 0.00 | 5,151 KB → 1,008 KB | 132 → 36 | 87 → 93 | 92 → 100 |
| /locations/lakeland-fl/ | desktop | 83 → 99 | 2.3s → 0.9s | 0.00 → 0.00 | 5,230 KB → 1,295 KB | 142 → 66 | 85 → 97 | 92 → 100 |
| /lakeland-fl/luxury-vinyl-plank-lvp/ | mobile | 63 → 93 | 8.3s → 2.9s | 0.00 → 0.00 | 2,600 KB → 626 KB | 127 → 21 | 91 → 100 | 92 → 100 |
| /lakeland-fl/luxury-vinyl-plank-lvp/ | desktop | 84 → 99 | 2.3s → 0.7s | 0.00 → 0.00 | 2,674 KB → 646 KB | 140 → 24 | 89 → 100 | 92 → 100 |
| /contact-us/ | mobile | 60 → 96 | 13.6s → 2.3s | 0.00 → 0.00 | 5,886 KB → 577 KB | 146 → 20 | 88 → 100 | 92 → 100 |
| /contact-us/ | desktop | 78 → 100 | 3.4s → 0.6s | 0.00 → 0.00 | 5,966 KB → 663 KB | 150 → 24 | 85 → 100 | 92 → 100 |
SEO, analytics and security checks passed: 5 of 9 before, 9 of 9 after. Same pages, same test, three runs each, middle result shown.
More case studies
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JABstract
Our own site, rebuilt the same way we rebuild yours, then measured the same way.
Read the case studyAlso shown: Preferred Dumpster, Slumberr and JABstract. All of them: sites we shipped, measured and shown.
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Tell us about your business. We will send back a plain game plan with prices, no pressure.