Google Ads and Local Services Ads
Google Ads & LSA
Google Ads and Local Services Ads put your business at the top of Google when someone searches for what you do. We set up and manage both, track every call and form fill, and report your real cost per lead. Management is a flat $500 a month, and your ad spend goes straight to Google.
- LSA and search in one plan
- $500 a month, flat
- Your account, your data
- Real leads tracked
Highlights
LSA and search in one plan
Pay-per-lead Local Services Ads and keyword search campaigns, managed as one system.
$500 a month, flat
Search, Display and Local Services Ads under one management fee.
Your account, your data
Ad spend runs through your own Google Ads account, so you can see every dollar.
Real leads tracked
Calls, forms and bookings are measured, not just clicks.
Paid ads should bring leads you can see in your pipeline
JABstract manages Google Ads, Local Services Ads and paid social so your spend turns into calls, form fills and booked jobs. We focus on service businesses that need steady leads in specific cities, not national brand awareness with fuzzy metrics.
Each channel has a specific job in your funnel. We do not add a platform just because it exists.
- High-intent search ads on Google, Bing and Performance Max
- Local Services Ads setup, verification and ongoing optimization
- Paid social on Meta, with optional YouTube, TikTok and LinkedIn support
Local Services Ads charge you per lead, not per click
Local Services Ads (LSA) are the listings at the very top of Google for local service searches, above the regular ads and the map. They show your business name, rating, hours and the Google Verified badge.
You pay only for valid leads, such as a phone call, a message or a booking request from a customer. You do not pay for clicks or impressions, and Google can credit leads it later finds were invalid or low quality.
Google lists more than 200 service categories for LSA, from plumbing, HVAC and roofing to lawn care and cleaning. We check whether your category and service area qualify before you commit to anything.
We handle LSA setup, verification and the Google Verified badge
Getting approved is the slowest part of LSA, so we manage it for you. Google screens the business and its owners, validates licenses and asks for proof of insurance, depending on your category and state.
Your Google Business Profile must be public and verified before LSA can run. Your business name, address and categories flow from that profile into your ads, so we make sure it is accurate first.
Eligibility check
We confirm your service category and cities are available on LSA.
Profile and screening
We prepare your business details, licenses and insurance documents and guide you through Google's background checks.
Services and service area
We choose the right job types and tune the area you serve, so you get leads you actually want.
Budget and bidding
We set a budget and bidding approach that fits your lead goals.
Lead quality control
We review leads with you and use Google's lead feedback, so poor leads can be flagged.
Reviews and fast replies decide where your LSA shows
Google ranks Local Services Ads on your bid, how likely you are to produce a lead and how easy you are to reach. Star rating, number of reviews, response time and missed calls all affect that likelihood.
That makes LSA and local SEO one system. Getting more reviews and answering calls and messages fast helps both your map rankings and your ads. Google recommends at least 5 reviews, and some businesses need 5 to show at all.
LSA is moving into Google Ads, and we manage the switch
Google is moving Local Services Ads into Google Ads as a Performance Max campaign type with pay-per-lead goals. Home service categories started in August 2026, with broader groups following later.
Your performance reports do not transfer in the move, so we export your lead history first. Manual bidding also ends at migration, so we reset your budget and targets for the new setup.
Search ads match high-intent keywords to the right page
Google Search is often where the best intent lives. We build search campaigns that:
Constant cleanup
As data comes in, we cut wasted terms, add negative keywords and lean into the searches that bring the right work.
- Target high-intent keywords by service, city and real search behavior
- Group keywords tightly so each ad matches one clear theme
- Send traffic to landing pages that match the search
- Use ad extensions and track real leads: calls, forms and bookings
LSA and search PPC work best together
LSA gives you pay-per-lead placement at the very top of the page. Search PPC gives you control over keywords, messaging and audiences that LSA cannot target.
For most service businesses we start with LSA for lower-cost leads, then add search campaigns to cover the rest of the page.
Paid social supports your main offers
When it makes sense, we use Meta Ads to retarget visitors who did not convert, promote offers or seasonal services, and build awareness in tight service areas ahead of peak season.
Every Meta setup includes Business Manager configuration, pixel setup, audience design, creative testing and a connection to your CRM or lead tracking.
The ad process runs over 24 weeks
Weeks 0 to 2: plan and define
Set goals and KPIs, target locations and customers, map services to demand and agree budget ranges.
Weeks 2 to 4: research and build
Research keywords and competitors, create or refine landing pages and build the first campaigns.
Weeks 4 to 8: launch and stabilize
Launch with full tracking, fix issues, tune targeting and keywords and improve lead quality.
Weeks 8 to 12: optimize and refine
Sharpen keywords and match types, test new ad copy and adjust bids by device, time and location using your lead feedback.
Weeks 12 to 24: scale what works
Increase budget on proven campaigns, expand into new services or locations, refresh creative and keep reporting clear.
Tracking and reporting are built on real leads
- Google Tag Manager and GA4 event tracking
- UTM tracking for accurate campaign data
- Call tracking to monitor lead quality
- Simple reports focused on conversions
- Your feedback on lead quality built into every decision
Our Google Ads results come from real accounts
These anonymous results each compare 89 days against the prior 89 days.
Roofing search campaign
Cost per click fell from $27.01 to $19.22, and click-through rate rose from 1.87% to 3.21%.
Trailer manufacturer
Spend dropped 24.4% while clicks rose 2.1%, with cost per click down from $3.73 to $2.76.
Stone and flooring company
Click-through rate rose from 3.26% to 4.87%.
Google Ads and LSA fit these businesses best
- Contractors and home service businesses
- Roofing and restoration companies
- Home improvement and local brands
- Medical and wellness businesses
- Legal and professional service firms
Google Ads management is $500 a month
One flat fee covers Search, Display and Local Services Ads: keyword research, ad copy, bid management, conversion tracking and monthly reporting. Your ad spend is billed directly by Google and never marked up.
Pricing
What it costs
Google Ads and Local Services Ads management
Search, Display and LSA; ad spend billed by Google
Landing page for your ads
Google Business Profile management
supports LSA ranking
Prices are all-in for the work described. Ad spend, where it applies, is paid directly to the platform. Financing: $200 down on anything up to $6,000.
FAQ
Straight answers
LSA or PPC: which one do I actually need?
Local Services Ads charge per lead, show above everything else and carry the Google Verified badge, which suits trades and home services. Search PPC gives you control over keywords and messaging. Most service businesses should run LSA first, then add PPC.
Is the $500 fee separate from what Google charges?
Yes. $500 a month pays for our management. Ad spend goes on your card directly with Google at the budget we set together, and you can see every dollar in your own account.
How much ad spend do I need to compete locally?
It depends on your market and trade, but most Central Florida service businesses get useful lead flow starting around $750 to $1,500 a month in ad spend. We size it in the free strategy call.
How fast will I see leads?
LSA can produce calls within days of approval. Search campaigns usually need 2 to 4 weeks of data before optimization takes hold. We track every call and form, so you will know your exact cost per lead.
Do I pay for bad LSA leads?
Google charges for valid leads only and reviews leads over time, crediting ones it finds invalid or low quality. Leads outside your hours or for services you do not offer are usually your responsibility, so we set those up carefully.
What do I need to qualify for Local Services Ads?
A public, verified Google Business Profile, an eligible service category in your area and, depending on the category, background checks, license checks and proof of insurance. We walk you through each step.
Keep going
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Learn moreReady to turn Google searches into booked jobs?
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