Ad campaign results
Ad Campaign Results
These are real Google Ads results from JABstract-managed accounts. Each compares 89 days against the prior 89 days, and each client stays anonymous. We show what changed in cost per click, click-through rate and spend, because those are the numbers we can verify from the ad accounts.
- Roofing: CPC $27.01 to $19.22
- Trailer maker: spend down 24.4%
- Stone and flooring: CTR 3.26% to 4.87%
Highlights
Roofing: CPC $27.01 to $19.22
Google Ads search campaign, 89 days vs the prior 89 days.
Trailer maker: spend down 24.4%
Clicks up 2.1% and CPC from $3.73 to $2.76, 89 days vs the prior 89.
Stone and flooring: CTR 3.26% to 4.87%
Google Ads, 89 days vs the prior 89 days.
Three anonymous Google Ads accounts improved over 89 days
Each result compares an 89-day period against the 89 days before it. The platform is Google Ads in every case. Client names are withheld.
Roofing search campaign (Google Ads, anonymous)
Cost per click fell from $27.01 to $19.22, and click-through rate rose from 1.87% to 3.21%. 89 days vs the prior 89 days.
Trailer manufacturer (Google Ads, anonymous)
Spend fell 24.4% while clicks rose 2.1%, and cost per click dropped from $3.73 to $2.76. 89 days vs the prior 89 days.
Stone and flooring (Google Ads, anonymous)
Click-through rate rose from 3.26% to 4.87%. 89 days vs the prior 89 days.
Every campaign is built around a clear objective
Every campaign starts with a goal, not just more clicks. Typical goals include:
- Increasing qualified calls from high-intent keywords
- Filling specific service lines or seasonal offers
- Lowering cost per lead while keeping volume steady
- Supporting a new website or rebrand launch
We run five types of campaigns
Google Search campaigns
Focused service and location keywords, paired with dedicated landing pages and clear intake paths.
Local Services Ads (LSA)
Phone-focused lead generation with call tracking, dispute review and coverage tuned to your true service radius.
Meta and remarketing campaigns
Offer-based campaigns, remarketing and awareness pushes that support your core search and LSA work.
Email campaigns and automations
Simple nurture flows, follow-up reminders and referral campaigns with branded templates and clear calls to action.
AI-assisted SEO campaigns
Content plans where AI-supported writing sits on top of solid keyword research, on-page SEO and internal links.
We measure results against the value of the job
Pretty graphs mean little without context. For each campaign we look at:
- Cost per lead relative to the service value
- Lead quality based on client feedback and CRM notes
- Change in call volume and form submissions
- Impact on the services or locations you want to grow
- How the campaign interacts with organic SEO and your website
Ad performance depends on more than the ad account
Most campaign improvements involve changes outside the ad account too:
- Landing page structure and messaging
- Form layout and required fields
- Call tracking numbers and routing logic
- Google Business Profile links and tracking
- CRM pipelines and automation for follow-up
Our campaigns serve local, high-intent industries
Targeting is tuned to real travel radius and competition in Florida markets such as Winter Haven, Lakeland and Tampa, and the approach adapts to similar markets in other states.
- Roofing, restoration and emergency services
- Water treatment and home service companies
- Legal and medical practices with local intent
- Event and party brands with seasonal demand
Pricing
What it costs
Google search ads / Local Services Ads management
ad spend billed separately, paid to the platform
Meta video ads management
ad spend billed separately
Other ad platforms (Reddit, Amazon, Pinterest, TikTok, ChatGPT ads)
Prices are all-in for the work described. Ad spend, where it applies, is paid directly to the platform. Financing: $200 down on anything up to $6,000.
Keep going
Related services
Google Ads & LSA
Google Ads and Local Services Ads (LSA) management for Florida service businesses. Pay-per-lead LSA plus tracked search campaigns, flat $500/month, no markup.
Learn moreSocial Media Ad Management
Social media ad management on Meta, TikTok, Reddit and more, built to bring leads, not followers. Flat monthly fees, and your ad spend is never marked up.
Learn moreChatGPT Ads Management
Managed ChatGPT ad campaigns for Florida businesses: strategy, creative, DMA-level targeting, conversion tracking and plain-English reports. $500 a month.
Learn moreSee a situation like yours?
Share your website, service area and current ad setup, and we will review your account and outline a plan to clean up tracking and tighten targeting.