Website redesign · Winter Haven, FL
Budget Roofing Service
A four-step estimate, a storm damage self-check and every old URL still working.
- 9.9× faster on a phone
- 92 speed score, was 55
- Live since September 29, 2026
The job
Residential and commercial roofing, Winter Haven, FL
Budget Roofing Service is a roofing company in Winter Haven serving homes and businesses across Polk County. Their WordPress site took 30.8 seconds to show its home page on a phone and weighed 8,688 KB. We rebuilt all 78 pages on our platform, kept or redirected every URL, and added tools that help a homeowner decide what to do next.
Service: Web Redesign Services That Boost UX, SEO & Conversions. Before: WordPress + Elementor. Numbers for this and every other rebuild are on the WordPress rebuild results page.
What changed
- Home page on a phone shows up in 9.2 seconds instead of 30.8, and the page is 1,174 KB instead of 8,688 KB, with 26 requests instead of 155.
- A four-step estimate form that asks for the job, the property, the roof type and the city, with spam filtering on every lead form.
- A storm damage self-check homeowners can run from the ground, without climbing onto a wet or damaged roof.
- A 261-rule redirect map, checked after launch against 115 old URLs from Search Console and backlink data.
- Agent-ready from launch: llms.txt, Markdown versions of each page and WebMCP tools, scoring Agentic Browsing 6 of 6.
- Four-step estimate form
- Storm damage self-check
- 78 pages rebuilt
- 261 redirect rules
- Spam-filtered lead forms
- Agentic Browsing 6/6
Measured
Before and after, same pages, same test
Google's Lighthouse on the live domain before we touched it and again after cutover. Three runs each; the middle result is shown. Anything that got worse stays on the page, marked.
See every test number (8 tests, phone and desktop)
| Page | Device | Speed score | Shows up in | Layout shift | Page size | Files loaded | Accessibility | SEO |
|---|---|---|---|---|---|---|---|---|
| / | mobile | 55 → 92 | 30.8s → 3.1s | 0.01 → 0.00 | 8,688 KB → 1,088 KB | 155 → 23 | 94 → 100 | 92 → 100 |
| / | desktop | 69 → 100 | 4.7s → 0.7s | 0.04 → 0.03 | 8,627 KB → 1,165 KB | 166 → 25 | 91 → 100 | 92 → 100 |
| /roofing-services/roof-repairs/ | mobile | 65 → 74 | 23.1s → 9.2s | 0.00 → 0.00 | 5,235 KB → 1,188 KB | 96 → 22 | 95 → 100 | 100 → 100 |
| /roofing-services/roof-repairs/ | desktop | 94 → 99 | 1.4s → 0.9s | 0.09 → 0.00 | 5,246 KB → 1,458 KB | 98 → 22 | 95 → 100 | 100 → 100 |
| /roofing-services/roof-replacement/ | mobile | 56 → 72 | 34.0s → 9.2s | 0.00 → 0.00 | 5,513 KB → 1,188 KB | 93 → 22 | 92 → 100 | 100 → 100 |
| /roofing-services/roof-replacement/ | desktop | 94 → 99 | 1.5s → 1.0s | 0.02 → 0.00 | 5,524 KB → 1,457 KB | 99 → 22 | 92 → 100 | 100 → 100 |
| /contact-us/ | mobile | 55 → 74 | 21.7s → 8.6s | 0.00 → 0.00 | 3,330 KB → 1,093 KB | 122 → 22 | 94 → 100 | 100 → 100 |
| /contact-us/ | desktop | 86 → 100 | 2.0s → 0.6s | 0.07 → 0.00 | 3,635 KB → 1,109 KB | 157 → 22 | 94 → 100 | 100 → 100 |
SEO, analytics and security checks passed: 6 of 9 before, 8 of 9 after. Same pages, same test, three runs each, middle result shown.
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Read the case studyAlso shown: Alpha Mobile Solutions, Hall Environmental, Forshee's Tree Service, Healing Moon Therapies, Imagine Swimming Pool Service, Lakeland Lash & Brow, ADA Restroom Trailers, Torrey Trails RV & Golf Resort, Wet To Dry Restoration, J&A Stone Designs, Beauty Boss Hair Studio, BBD Engineering, 1 on 1 Nutrition, Slumber Party Supplies, Crossing Palms, Preferred Dumpster, Slumberr, SpinnyAd, Lakeland Handyman, JABstract and Yetti Landscape Design & Concrete Curbing. All of them: sites we shipped, measured and shown.
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