Website redesign · Lakeland, FL
Imagine Swimming Pool Service
Weekly pool service or a backyard masterclass, on one site that loads before the splash.
- 5.9× faster on a phone
- 90 speed score, was 55
- Live since October 13, 2026
The job
Pool service, repair and Pool School, Lakeland, FL
Imagine Swimming Pool Service cleans and repairs pools across Lakeland and Polk County, and now also teaches owners to care for their own pool with Pool School. Their WordPress site took 20.6 seconds to show its home page on a phone and the new offer needed a home. We rebuilt it on our platform, kept the service plans and the old page flow, added a Pool School page and used only the client's own photos.
Service: Web Redesign Services That Boost UX, SEO & Conversions. Before: WordPress + Elementor. Numbers for this and every other rebuild are on the WordPress rebuild results page.
What changed
- Home page on a phone shows up in 3.3 seconds instead of 20.6, and the page is 736 KB instead of 3.8 MB.
- A brand device built from pool chemistry, the water drop and a five-pad test strip in the header that fills as you read, with a drop-and-ripple intro and page transition.
- Three interactive tools: a savings calculator, a chemistry quick check with three test vials, and a 15-minute weekly routine checklist.
- Pool School gets its own page next to the weekly plans, with 90 days of text support written into every mention of the offer.
- Every old address kept or redirected, the existing chat widget kept, and booking requests stored with spam filtering before they reach the inbox.
- Drop and test-strip brand device
- Pool savings calculator
- Chemistry quick check
- Pool School page
- Filterable photo gallery
- Call, text and book bar
Measured
Before and after, same pages, same test
Google's Lighthouse on the live domain before we touched it and again after cutover. Three runs each; the middle result is shown. Anything that got worse stays on the page, marked.
See every test number (8 tests, phone and desktop)
| Page | Device | Speed score | Shows up in | Layout shift | Page size | Files loaded | Accessibility | SEO |
|---|---|---|---|---|---|---|---|---|
| / | mobile | 55 → 90 | 20.6s → 3.5s | 0.02 → 0.00 | 3,815 KB → 448 KB | 155 → 16 | 87 → 100 | 100 → 100 |
| / | desktop | 88 → 99 | 1.8s → 0.8s | 0.06 → 0.00 | 3,871 KB → 501 KB | 172 → 18 | 87 → 100 | 100 → 100 |
| /services/ | mobile | 59 → 94 | 13.3s → 2.8s | 0.02 → 0.00 | 2,257 KB → 238 KB | 121 → 12 | 82 → 100 | 100 → 100 |
| /services/ | desktop | 96 → 100 | 1.1s → 0.7s | 0.05 → 0.00 | 2,305 KB → 286 KB | 134 → 14 | 84 → 100 | 100 → 100 |
| /about-us/ | mobile | 75 → 91 | 4.7s → 3.2s | 0.02 → 0.00 | 1,610 KB → 377 KB | 123 → 16 | 87 → 100 | 100 → 100 |
| /about-us/ | desktop | 97 → 100 | 1.1s → 0.7s | 0.00 → 0.00 | 1,653 KB → 504 KB | 128 → 20 | 90 → 100 | 100 → 100 |
| /contact-us/ | mobile | 61 → 95 | 6.6s → 2.6s | 0.02 → 0.00 | 2,554 KB → 901 KB | 167 → 19 | 90 → 96 | 100 → 100 |
| /contact-us/ | desktop | 91 → 100 | 1.2s → 0.6s | 0.00 → 0.00 | 2,628 KB → 969 KB | 181 → 21 | 90 → 100 | 100 → 100 |
SEO, analytics and security checks passed: 6 of 11 before, 11 of 11 after. Same pages, same test, three runs each, middle result shown.
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Read the case studyAlso shown: Alpha Mobile Solutions, Hall Environmental, Forshee's Tree Service, Healing Moon Therapies, Lakeland Lash & Brow, ADA Restroom Trailers, Torrey Trails RV & Golf Resort, Wet To Dry Restoration, J&A Stone Designs, Beauty Boss Hair Studio, BBD Engineering, 1 on 1 Nutrition, Slumber Party Supplies, Crossing Palms, Preferred Dumpster, Slumberr, SpinnyAd, Lakeland Handyman, Budget Roofing Service, JABstract and Yetti Landscape Design & Concrete Curbing. All of them: sites we shipped, measured and shown.
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