Website redesign · Jacksonville, FL
Forshee's Tree Service
Tree rings for a brand device, and a tool that turns a tree into an estimate request.
- 4.7× faster on a phone
- 87 speed score, was 55
- Live since October 14, 2026
The job
Tree removal, trimming and stump grinding, Jacksonville, FL
Forshee's Tree Service removes, trims and grinds trees across Northeast Florida from Jacksonville. Their WordPress site took 16.3 seconds to show its home page on a phone. We rebuilt it on our platform with a page for each county they serve, a tool that turns a description of the tree into a filled-in estimate request, and the crew's own photos and job videos.
Service: Web Redesign Services That Boost UX, SEO & Conversions. Before: WordPress + Elementor. Numbers for this and every other rebuild are on the WordPress rebuild results page.
What changed
- Home page on a phone shows up in 3.7 seconds instead of 16.3, and the page is 590 KB instead of 2,376 KB, with 22 requests instead of 93.
- A tree-ring brand device carried through the intro, the section dividers, the page transition and the 404 page.
- Describe your tree, on every service page and the home page, fills in the estimate form for the office.
- Five county pages, Duval, Clay, Nassau and St. Johns in Florida plus Camden County in Georgia, and a new stump grinding page.
- A before and after slider, a filterable job gallery and lightweight players for all seven job videos; old spam URLs now answer 410.
- Tree-ring intro and transition
- Describe your tree tool
- Five county pages
- Before and after slider
- Job video gallery
- Spam-filtered forms
Measured
Before and after, same pages, same test
Google's Lighthouse on the live domain before we touched it and again after cutover. Three runs each; the middle result is shown. Anything that got worse stays on the page, marked.
See every test number (6 tests, phone and desktop)
| Page | Device | Speed score | Shows up in | Layout shift | Page size | Files loaded | Accessibility | SEO |
|---|---|---|---|---|---|---|---|---|
| / | mobile | 55 → 87 | 16.3s → 3.5s | 0.00 → 0.00 | 2,376 KB → 603 KB | 93 → 24 | 88 → 100 | 92 → 100 |
| / | desktop | 93 → 98 | 1.6s → 1.0s | 0.00 → 0.00 | 3,763 KB → 511 KB | 100 → 23 | 86 → 100 | 92 → 100 |
| /tree-removal/ | mobile | 56 → 87 | 27.4s → 3.7s | 0.00 → 0.00 | 4,875 KB → 434 KB | 86 → 20 | 89 → 100 | 100 → 100 |
| /tree-removal/ | desktop | 76 → 99 | 4.3s → 0.8s | 0.00 → 0.00 | 4,944 KB → 563 KB | 86 → 22 | 88 → 100 | 100 → 100 |
| /contact-us/ | mobile | 55 → 91 | 19.0s → 3.1s | 0.00 → 0.00 | 2,567 KB → 243 KB | 92 → 18 | 89 → 100 | 100 → 100 |
| /contact-us/ | desktop | 82 → 99 | 2.4s → 0.9s | 0.00 → 0.00 | 2,487 KB → 372 KB | 93 → 20 | 88 → 100 | 100 → 100 |
SEO, analytics and security checks passed: 4 of 9 before, 8 of 9 after. Same pages, same test, three runs each, middle result shown.
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Read the case studyAlso shown: Alpha Mobile Solutions, Hall Environmental, Healing Moon Therapies, Imagine Swimming Pool Service, Lakeland Lash & Brow, ADA Restroom Trailers, Torrey Trails RV & Golf Resort, Wet To Dry Restoration, J&A Stone Designs, Beauty Boss Hair Studio, BBD Engineering, 1 on 1 Nutrition, Slumber Party Supplies, Crossing Palms, Preferred Dumpster, Slumberr, SpinnyAd, Lakeland Handyman, Budget Roofing Service, JABstract and Yetti Landscape Design & Concrete Curbing. All of them: sites we shipped, measured and shown.
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