Website redesign · Bartow, FL
Crossing Palms
A new name, a new domain, and every old link still lands on the right page.
- 69% faster on a phone
- 96 speed score, was 84
- Live since October 3, 2026
The job
Wedding and event venue, Bartow, FL
Crossing Palms is a 54-acre lakefront wedding and event venue in Bartow, formerly known as Scars Events at Scars Farm. Their WordPress site carried the old name, dead shop and ticket pages, and drafts with conflicting prices. We rebuilt it on our platform under the new name and domain, kept the venue's own copy and photos, and pointed every old address at the matching new page.
Service: Web Redesign Services That Boost UX, SEO & Conversions. Before: WordPress + Elementor Pro. Numbers for this and every other rebuild are on the WordPress rebuild results page.
What changed
- Home page on a phone shows up in 2.6 seconds instead of 4.4, and the page is 206 KB instead of 1,538 KB, with 10 requests instead of 32.
- The rebrand to Crossing Palms on a new domain, with scarsevents.com and scarsfarm.com sending each old address to the matching page in one redirect.
- Wedding packages with a day-of-week price toggle, and a Book A Tour dialog that opens from every page.
- Tour requests emailed from the venue's own domain, with server-side bot protection on the form for the first time.
- Old shop, cart and ticket pages and the conflicting draft pages retired with redirects to the live pages.
- Book A Tour dialog
- Day-of-week package pricing
- Photo gallery
- One-hop redirects from old domains
- Spam-protected tour form
- Private feedback page
Measured
Before and after, same pages, same test
Google's Lighthouse on the live domain before we touched it and again after cutover. Three runs each; the middle result is shown. Anything that got worse stays on the page, marked.
See every test number (8 tests, phone and desktop)
| Page | Device | Speed score | Shows up in | Layout shift | Page size | Files loaded | Accessibility | SEO |
|---|---|---|---|---|---|---|---|---|
| / | mobile | 84 → 96 | 4.4s → 2.6s | 0.03 → 0.00 | 1,538 KB → 206 KB | 32 → 10 | 91 → 100 | 100 → 100 |
| / | desktop | 99 → 100 | 0.9s → 0.8s | 0.00 → 0.00 | 1,818 KB → 465 KB | 32 → 12 | 94 → 100 | 100 → 100 |
| /weddings/ | mobile | 79 → 92 | 5.7s → 3.1s | 0.03 → 0.00 | 1,238 KB → 320 KB | 30 → 12 | 75 → 100 | 92 → 100 |
| /weddings/ | desktop | 98 → 100 | 1.1s → 0.8s | 0.00 → 0.00 worse | 2,304 KB → 770 KB | 32 → 16 | 74 → 100 | 92 → 100 |
| /corporate-events/ | mobile | 79 → 97 | 5.7s → 2.4s | 0.01 → 0.00 | 969 KB → 229 KB | 32 → 11 | 94 → 100 | 92 → 100 |
| /corporate-events/ | desktop | 97 → 100 | 1.2s → 0.7s | 0.00 → 0.00 | 968 KB → 295 KB | 32 → 11 | 93 → 100 | 92 → 100 |
| /contact-us/ | mobile | 79 → 98 | 5.5s → 2.1s | 0.02 → 0.00 | 1,821 KB → 172 KB | 34 → 10 | 90 → 100 | 92 → 100 |
| /contact-us/ | desktop | 98 → 100 | 1.1s → 0.6s | 0.00 → 0.00 | 2,158 KB → 255 KB | 34 → 10 | 91 → 100 | 92 → 100 |
SEO, analytics and security checks passed: 4 of 9 before, 8 of 9 after. Same pages, same test, three runs each, middle result shown.
More case studies
Other sites we shipped
Alpha Mobile Solutions
The wolf is back, and every trailer can be built and sent for a quote online.
Read the case study
Hall Environmental
Every click mows the lawn on the way to the next page.
Read the case study
Forshee's Tree Service
Tree rings for a brand device, and a tool that turns a tree into an estimate request.
Read the case study
Healing Moon Therapies
A calm studio site that lets visitors strike a singing bowl before they book.
Read the case study
Imagine Swimming Pool Service
Weekly pool service or a backyard masterclass, on one site that loads before the splash.
Read the case study
Lakeland Lash & Brow
A lash studio site that lets you design your set before you book it.
Read the case study
ADA Restroom Trailers
A five-step trailer builder for ad traffic, and no prices anywhere on the site.
Read the case study
Torrey Trails RV & Golf Resort
A winter home for snowbirds, priced on the page before anyone picks up the phone.
Read the case study
Wet To Dry Restoration
A 24/7 restoration crew whose site reads dry before the first call ends.
Read the case study
J&A Stone Designs
Two showrooms, one site that shows up before the customer scrolls.
Read the case study
Beauty Boss Hair Studio
A blonde specialist's site that finds your shade in four taps.
Read the case study
BBD Engineering
Every engineering service under one roof, and a contact form that becomes a work request.
Read the case study
1 on 1 Nutrition
An independent livestock nutritionist back online, with a calculator for every herd.
Read the case study
Slumber Party Supplies
Party trainings and teepee plans, one item at a time, with a quiz that points the way.
Read the case study
Preferred Dumpster
Live prices on the page, a booking link that works, and a site AI agents can read.
Read the case study
Slumberr
A WooCommerce checkout became a Party Planner with live prices and travel.
Read the case study
SpinnyAd
A store for storefront displays: pick a size, upload a logo, check out.
Read the case study
Lakeland Handyman
Hidden doors, coffee bars and custom trim, shown the way they open.
Read the case study
Budget Roofing Service
A four-step estimate, a storm damage self-check and every old URL still working.
Read the case study
JABstract
Our own site, rebuilt the same way we rebuild yours, then measured the same way.
Read the case study
Yetti Landscape Design & Concrete Curbing
A mascot with a roar, price calculators that work and the crew's own job photos.
Read the case studyAlso shown: Alpha Mobile Solutions, Hall Environmental, Forshee's Tree Service, Healing Moon Therapies, Imagine Swimming Pool Service, Lakeland Lash & Brow, ADA Restroom Trailers, Torrey Trails RV & Golf Resort, Wet To Dry Restoration, J&A Stone Designs, Beauty Boss Hair Studio, BBD Engineering, 1 on 1 Nutrition, Slumber Party Supplies, Preferred Dumpster, Slumberr, SpinnyAd, Lakeland Handyman, Budget Roofing Service, JABstract and Yetti Landscape Design & Concrete Curbing. All of them: sites we shipped, measured and shown.
Ready for more calls?
Tell us about your business. We will send back a plain game plan with prices, no pressure.