Website redesign · Bowling Green, FL
Torrey Trails RV & Golf Resort
A winter home for snowbirds, priced on the page before anyone picks up the phone.
- 4.1× faster on a phone
- 94 speed score, was 62
- Live since October 12, 2026
The job
55+ RV and golf resort, Bowling Green, FL
Torrey Trails RV & Golf Resort is a gated 55+ RV and golf resort in Bowling Green whose guests drive down from the north for the winter. Their WordPress site took 10.6 seconds to show its home page on a phone. We rebuilt it on our platform around a stay estimator, trip planners for the cities their guests come from, and a compass rose taken from their own logo.
Service: Web Redesign Services That Boost UX, SEO & Conversions. Before: WordPress. Numbers for this and every other rebuild are on the WordPress rebuild results page.
What changed
- Home page on a phone shows up in 2.6 seconds instead of 10.6, the page is 674 KB instead of 5 MB, and mobile performance went from 62 to 94.
- The compass rose from their logo, drawn as one brand device: a once-per-visit intro, a branded page transition, section markers and the footer.
- A "See what your stay costs" estimator for every stay length and lot type, reading one pricing file, that sends short stays to online booking and longer stays to the front desk.
- Snowbird trip planners on the Hershey, Monroe and Indianapolis landing pages with drive distance and a season checklist, plus new 55+ and Central Florida pages.
- A weekly activities board that opens on today's day, a filterable gallery of real resort photos and a zoomable resort map, all hosted in the resort's own Cloudflare account.
- Compass rose intro and transition
- Stay cost estimator
- Snowbird trip planners
- Weekly activities board
- Filterable photo gallery
- Zoomable resort map
Measured
Before and after, same pages, same test
Google's Lighthouse on the live domain before we touched it and again after cutover. Three runs each; the middle result is shown. Anything that got worse stays on the page, marked.
See every test number (2 tests, phone and desktop)
| Page | Device | Speed score | Shows up in | Layout shift | Page size | Files loaded | Accessibility | SEO |
|---|---|---|---|---|---|---|---|---|
| / | mobile | 62 → 94 | 10.6s → 2.6s | 0.02 → 0.00 | 5,041 KB → 674 KB | 141 → 24 | 90 → 100 | 92 → 100 |
| / | desktop | 81 → 99 | 2.4s → 0.8s | 0.00 → 0.00 | 5,773 KB → 895 KB | 144 → 27 | 89 → 100 | 92 → 100 |
SEO, analytics and security checks passed: 5 of 9 before, 9 of 9 after. Same pages, same test, three runs each, middle result shown.
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