24-week growth system
24-Week Ad Plan
The 24-week ad plan is the roadmap we use to take a new campaign from setup to scale. It moves through nine phases: goals, research, structure, ad creation, tracking, launch, optimization and scaling. You always know which phase you are in, what we are testing and what comes next.
- Nine clear phases
- Tracking before launch
- Weekly optimization
- Reports you can read
Highlights
Nine clear phases
Every campaign moves through the same tested sequence.
Tracking before launch
Conversion tracking and UTMs are live before a dollar is spent.
Weekly optimization
Negative keywords, ad tests and bid changes happen on a schedule.
Reports you can read
Dashboards and monthly insights show what worked and what is next.
Phase 1 sets the goal and what success looks like
- Set one clear campaign goal (leads, traffic, sales or awareness) with a measurable target
- Define KPIs such as CTR, CPC, CPA and conversions, with a baseline and targets
- Define your audience by demographics, location and intent
- Set a budget and split it across campaigns by priority
Phase 2 researches keywords, competitors and landing pages
- Research and group high-intent keywords so you target the right searches
- Study competitors' ads, copy and landing pages to see what works
- Make sure landing pages match your ads with clear messaging, strong calls to action and tracking
- Tune landing pages for speed, mobile use and conversions
Phase 3 builds the campaign structure cleanly
We pick the campaign type, build the campaign shell and set bidding that fits your goal.
- Campaign types: Search, Display, Video (YouTube), Performance Max or Remarketing
- Objective, clear naming, location, language, bidding strategy and daily budget
- Bidding: manual CPC for control, Maximize Conversions for automation, or Target CPA / ROAS once there is data
Phase 4 organizes ad groups and writes the ads
- Group keywords by theme in tight ad groups of 5 to 15 keywords
- Write ad copy with clear benefits, keywords and strong calls to action
- Add extensions such as sitelinks, callouts and call buttons
- Create banners, videos and several ad variations for display and video
Phase 5 makes every click and conversion measurable
- Conversion tracking set up with Google Tag Manager, GA4 and Google Ads
- UTM parameters on every link so you know where each lead came from
- Google Ads linked with GA4, Search Console and Tag Manager
Phase 6 checks everything, then launches
Before launch we review ad copy, test final URLs, confirm tracking, check budgets, bids and targeting, verify extensions and rule out campaign conflicts.
- Schedule for peak hours
- Watch the first 48 hours closely
- Check CTR and conversions
- Pause weak ads and optimize from data
Phases 7 and 8 monitor, optimize and report
Daily in week one
Check impressions, CTR, CPC and conversion tracking, and pause poor keywords or ads.
Weekly
Add negative keywords, A/B test headlines and descriptions, and adjust bids by device, location and time.
Landing pages
Test buttons, forms and offers, and keep a log of every change and its result.
Reports and dashboards
Weekly or monthly reports on spend, clicks, conversions, CPA and ROAS, with Looker Studio dashboards and recommendations.
Phase 9 scales what works
- Raise budgets on the best-performing campaigns
- Expand keywords or locations where the return is positive
- Build remarketing and lookalike campaigns from your best audience data
- Refresh creative every 4 to 6 weeks to avoid ad fatigue
The plan runs under flat monthly management
Google search ads and Local Services Ads management is $500 a month. Other platforms such as Reddit, TikTok or ChatGPT ads are $500 a month each, and Meta video ads are $750 a month. Ad spend is always billed separately by the platform.
Pricing
What it costs
Google search ads / Local Services Ads management
Meta video ads management
Other ad platforms
Prices are all-in for the work described. Ad spend, where it applies, is paid directly to the platform. Financing: $200 down on anything up to $6,000.
Keep going
Related services
Google Ads & LSA
Google Ads and Local Services Ads (LSA) management for Florida service businesses. Pay-per-lead LSA plus tracked search campaigns, flat $500/month, no markup.
Learn moreSocial Media Ad Management
Social media ad management on Meta, TikTok, Reddit and more, built to bring leads, not followers. Flat monthly fees, and your ad spend is never marked up.
Learn moreChatGPT Ads Management
Managed ChatGPT ad campaigns for Florida businesses: strategy, creative, DMA-level targeting, conversion tracking and plain-English reports. $500 a month.
Learn moreReady to start your 24-week ad plan?
Tell us your goals and budget and we will map out the first 24 weeks.