Free game plan

Winter Haven · Lakeland · Haines City · Bartow · Tampa

Winter Haven web design and SEO, built to get the call.

JABstract Web Design builds websites, runs local SEO and Google Ads, and writes custom software and AI tools for Polk County businesses, from our office in Winter Haven since 2015. Rated 5.0 from 47 Google reviews and BBB A+ accredited.

Call or text. Every price on paper before we start.

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  • Web design
  • Winter Haven
  • Local SEO
  • Lakeland
  • Google Ads
  • Haines City
  • Local Services Ads
  • Bartow
  • Facebook & Instagram ads
  • Auburndale
  • Online stores
  • Lake Wales
  • Custom software
  • Tampa
  • AI voice agents
  • Orlando

Before you compare

We read eight Polk County agency home pages. Here is what they leave out.

Nobody is named here. Open any agency's site and check the same six things, then check ours.

On the eight home pages we read

  • No full price list
  • No way to price it yourself
  • No sample before you pay
  • Ownership not stated
  • No speed results shown
  • No ad results shown
The eight questions to ask any agency

Read November 12, 2026, home pages only. Some agencies may answer these on other pages or on a call.

What we do

Six things we do for Polk County businesses. Every price is on the page.

Web design

Custom sites that load fast on a phone and turn visits into calls. You see your homepage mock-up before we build, and you own the finished site.

$2,500 up to 20 pages, $200 down

SEO

Local SEO to climb the Google map results in your towns, plus pages built to be found by ChatGPT, Gemini and Google’s AI answers.

$500 a month for local SEO

Our own Google map results in Winter Haven

  • “seo company winter haven”#1
  • “web developer winter haven”#1
  • “app developer winter haven”#1
  • “web design winter haven”#2

JABstract Web Design in the map pack, checked November 9, 2026. Rankings move; we don’t promise a position.

Marketing

Google Ads, Local Services Ads, Facebook and Instagram, and email. Every lead tracked, no contracts. Ad spend is billed by the platform.

$500 a month per ad platform; Meta $750

Roofing company, search campaign: cost per click

Before
$27.01
With us
$19.22

89 days of our management against the 89 days before. Client anonymous. Results vary by market, budget and season.

Web development

Online stores, landing pages, client portals and integrations with the tools you already use.

$3,500 online store, up to 25 products

Custom software

CRMs, inventory and scanning systems, booking tools and mobile apps built around how you already work. You own the code.

from $5,000 per project

AI services

Voice agents that answer and book, website chat, follow-up and workflow automation inside the tools you use.

from $2,000 website chatbot $500

Also: Google Business Profile setup $300, hosting and care from $50 a month, email campaigns $150 a month, social media and branding. All services and prices.

Receipts, not promises

We measure every rebuild on a phone. Pick a tab.

Google Lighthouse on the home page, before our rebuild and after it. Same phone test, same page, real client sites. See every rebuild we have measured.

Budget Roofing Service

Winter Haven, FL · live September 29, 2026 · home page on a phone, Google Lighthouse

Phone load (main content)
30.8 s 3.1 s
Speed score, phone
55 92
Page weight
8.7 MB 1.1 MB
Files to download
155 23
Budget Roofing Service home page after the rebuild

Before After our rebuild

Old site vs new site

Drag to see what changed

The same home page on a phone. Left of the handle is the old site as Google's Lighthouse saw it on September 28, 2026; right is the site we built, captured October 18, 2026.

Budget Roofing Service home page on a phone after the rebuild Budget Roofing Service home page on a phone before the rebuild, September 28, 2026

Proof

Work you can click on, in towns you drive through

Real client websites, not templates. Hover or tap a frame to scroll the page, or read every case study with fresh screenshots. Every rebuild is measured before and after, and every new site at launch.

More live sites on the websites we run.

Ads we manage: 89 days of our management against the 89 days before

Roofing company
Search campaign
Cost per click$27.01 → $19.22
Click-through rate1.87% → 3.21%
Trailer manufacturer
Account
Ad spend$31,322 → $23,670
Cost per click$3.73 → $2.76
Clicks up 2.1% on 24.4% less spend
Stone & flooring company
Account
Click-through rate3.26% → 4.87%

Source: Google Ads account data, 89-day periods. Clients are anonymous. Results vary by market, budget and season. More on our ad campaign results page.

Why the floor is two seconds

Your customer is on a phone in a truck in Haines City. Who loads first?

Both lanes play at real speed, slowed four times so you can watch. The numbers are what we measured on our own home page before and after the rebuild.

Before the rebuildWordPress + Elementor
21.1slargest paint
After the rebuildbuilt the way we build
1.9slargest paint
21.1 s against 1.9 s. Press to start.
54 → 99 /100
Phone performance score
29.8 MB → 131 KB
Page weight
155 → 17
Requests to show the page

jabstract.net home page on a phone, Google Lighthouse: the WordPress + Elementor site on September 28, 2026 against this site, measured October 14, 2026. Your numbers will differ; every site is measured before and after.

Poke around

Our desk is open. Drag a window, or ask the terminal.

Every service is a command and every answer uses the real price. Newest builds and blog notes sit in their own windows.

~/jabstract.web.design Drag the windows. Type help in the terminal. Winter Haven, FL
builds/6 newest
All 20 case studies ↗
notes/blog
Read the blog ↗
terminalservices

✱ Welcome to the JABstract desk

Every service is a command. Try one: the prices are the real ones.

Seen enough?

Your free game plan starts with one call.

Call or text (863) 602-6911. The line is open 24 hours, the game plan costs nothing, and every price is on paper before anything starts.

Reviews

5.0 from 47 Google reviews. Here are a few.

★★★★★
“I’ve loved working with Josh. He’s easy to talk to, always keeps me informed, and shares great ideas to help my business. I really appreciate his knowledge and how he keeps my website looking fresh and up to date. I’m so glad to have someone I can trust and highly recommend him. Thanks!”
Mark D.Website care · Google, October 18, 2026
★★★★★
“Josh has really helped to change our business at less cost than before. Would highly recommend for your SEO needs.”
Clint N.SEO · Google, October 13, 2026
★★★★★
“JABstract built the website for Lakeland Lash & Brow and I love how it turned out. It looks clean and professional, works great on my phone, and makes it easy for clients to see my lash and brow services and book with me. Josh was patient, answered every question quickly, and made the whole process stress-free. If you own a beauty or small business in Lakeland and need a website that actually brings in clients, I highly recommend JABstract.”
Paulina D.New website, Lakeland · Google, October 12, 2026
★★★★★
“I am very Satisfied with the work JABstract Website Design has done for us. Josh handled everything quickly and smoothly, and the results were exactly what I needed. I am very happy with the service and would happily recommend them to anyone!”
Front DeskWebsite · Google, October 7, 2026

Talked to us already? Leave a review.

Build your price

Pick what you need and see the price now, not after a sales call.

Every number comes from our price list. Projects up to $6,000 start with $200 down, then 0% over 6 months. Not ready for $2,500? Ask about our starter site, and we build out from it.

One-time $2,500Monthly $50See plans
1Your website
Extra pages $200 each
0
2One-time add-ons
3Monthly growth

No long-term contracts on monthly marketing. Ad spend is billed separately and paid to the ad platform.

How it works

Six steps, and you approve the big one before we build

  1. Call or send the form

    A person calls you back. Tell us about your business, or send us your current website.

  2. Free game plan

    We look at your site, your map results and your competitors, then send a plain plan with prices.

  3. We measure first

    Lighthouse on your current site, phone and desktop, before anything changes. That is your "before". New sites are measured at launch.

  4. You review the mock-up

    Every page clickable on a private link. You tell us what is right, what to change, and go or no go.

  5. We build it

    Your content, contact forms, on-page SEO and tracking, on a private preview link you can check any time.

  6. We go live and prove it

    Old site on standby for 30 days, every old link redirected, and the "after" report in your inbox.

Josh Blake, founder of JABstract Web Design
Josh · Winter Haven
  • Since 2015
  • State of Indiana · data migration, 3 yrs
  • Walmart systems · L2, about 10 yrs
  • ★ 5.0 · 47 Google reviews
  • BBB A+

Who you talk to

Built by someone who ran enterprise systems

Josh Blake founded JABstract in Winter Haven in 2015. Before he took it full-time, he spent three years as a data migration specialist for the State of Indiana and about ten years as an L2 technician in Walmart's systems department. He builds your website, marketing and software the way he built those systems: carefully, and to last.

Office: 129 Quailwood Dr, Winter Haven, FL 33880 · (863) 602-6911 · by appointment

Before you pick anyone

Ask every agency these eight questions. Here are our answers.

Comparing a few companies? Put the same questions to each one. Tap a question to see our answer and the page that proves it.

  1. Our answer: Yes. Every price we charge is on our pricing page, and you can build your own price on this page in about a minute.

    See every price
  2. Our answer: Yes. You approve a mock-up of your homepage before we build, and nothing goes live until you say so.

    How a build works
  3. Our answer: You do. Once it is paid off, the site is yours, with no rental or access fees.

    Web design terms
  4. Our answer: Every rebuild is measured with Google Lighthouse before and after, on a phone and a desktop, and the results are published.

    Rebuild results
  5. Our answer: Yes. On a roofing search campaign, 89 days of our management took the cost per click from $27.01 to $19.22, against the 89 days before.

    Ad campaign results
  6. Our answer: We hold the first spot in the Winter Haven map results for “seo company”, “web developer” and “app developer” (checked November 9, 2026).

    Winter Haven local SEO
  7. Our answer: No long-term contracts on monthly marketing. Every lead is tracked, so you can see what you pay for.

    Marketing and ads
  8. Our answer: Our office is at 129 Quailwood Dr in Winter Haven, we have been in business since January 2015, we are BBB A+ accredited, and the line is open 24 hours.

    Contact and directions
Ask us yourself: (863) 602-6911

FAQ

Straight answers

How do I reach you?

Call or text (863) 602-6911, or email info@jabstract.net. Our office is at 129 Quailwood Dr in Winter Haven.

When do you answer the phone?

Our line is open 24 hours, 7 days a week. If we can’t pick up, the call is still answered, your details are taken and we call you back. Office meetings are by appointment.

Are you BBB accredited?

Yes. JABstract Web Design LLC is BBB Accredited with an A+ rating. The seal at the bottom of every page links to our BBB profile.

How long have you been in business?

Since January 2015, in Winter Haven.

Do you only build websites?

No. We also run local SEO and Google Ads, and build custom software, CRMs, inventory systems, mobile apps and AI agents that answer and book.

What does it cost?

Websites start at $2,500 with $200 down, local SEO is $500 a month, ad management is $500 a month per platform, custom software starts at $5,000 and AI starts at $2,000. Every price is on our pricing page.

Do I own my website?

Yes. You own the finished site.

Are there contracts?

No long-term contracts on monthly marketing. Every lead is tracked so you can see what you pay for.

Do you work outside Winter Haven?

Yes: Lakeland, Haines City, Bartow, Auburndale and Tampa, and clients across Florida.

Talk to us

Call (863) 602-6911. Or leave your number and we'll call you.

  • Free game plan, no pressure
  • Every price on paper before we start
  • $200 down financing on projects up to $6,000

We'll call you back

Three quick fields. A person calls you back.

We call back from (863) 602-6911. By sending this you agree to be contacted about your request. Privacy policy.

Hold up.

Maybe we're a little pricey for right now.

Before you go: call or text (863) 602-6911 and we'll tell you what it would cost.

For any budget

Or start small with a starter site: one real page on your domain, built by a person, found by Google and the AI assistants from day one. Ask about our starter site, then build out from it when the phone rings.