Platform Selection Select all advertising platforms you want activated. Only the relevant setup sections will appear below based on your selections.
Which advertising platforms are you activating? (Required) Check all that apply. Each platform will unlock its own dedicated setup section below.
Google Ads Setup Provide your Google Ads account details, campaign preferences, targeting, and tracking information.
Do you have an existing Google Ads account? Campaign Types Needed Select all Google Ads campaign types to build and manage.
Primary Google Ads Campaign Goal - Select Goal - Generate Leads (calls, forms, quote requests) Drive Online Sales / Ecommerce Increase Website Traffic Brand Awareness / Visibility App Installs / App Engagement
Target Geographic Locations - Google
List all target cities, counties, zip codes, or regions. Separate by comma or line break.
Primary Target Keywords
List your highest-priority search terms. We will expand these into a full keyword strategy.
Negative Keywords to Exclude
List terms, phrases, or competitor names you do NOT want your ads triggering for. This protects your budget.
Conversion Actions to Track Select all conversion events that represent a valuable action for this business.
Is Google Tag Manager (GTM) already installed on the website? GTM is used to deploy Google Ads tags, remarketing pixels, and conversion tracking without editing site code.
Is Google Analytics 4 (GA4) already configured? Do you have existing customer lists or remarketing audiences available? Customer lists and past visitor audiences can be used for RLSA and display remarketing.
Local Service Ads (Google Guaranteed / Screened) Local Service Ads require background checks and license verification through Google. Provide the details below to begin the verification process.
Primary LSA Business Category - Select Category - HVAC - Heating and Air Conditioning Plumbing Electrical Roofing General Contractor Lawn Care House Cleaning Pest Control Locksmith Tree Service Window Cleaning Painting Pool Service Garage Door Water Damage Restoration Moving Auto Glass Attorney / Legal Services Financial Advisor / Planner Real Estate Agent Other
Google uses this category to determine your badge type and verification requirements.
Current Google Guaranteed / Screened Status - Select Status - Not Started - Need to Apply from Scratch Application In Progress Verified and Active Paused or Suspended - Needs Review
LSA Target Service Areas
List specific cities or ZIP codes where you want LSA leads from. Be as specific as possible.
Business Operating Hours
LSA uses your hours to determine when to show ads and route inbound calls.
Enable message leads through LSA (in addition to phone calls)? LSA can route text-based message leads alongside phone calls.
Microsoft / Bing Ads Setup Microsoft Advertising reaches users on Bing, Yahoo, DuckDuckGo, and partner sites - often at a lower cost-per-click than Google.
Do you have an existing Microsoft Advertising account? Import campaigns from existing Google Ads? Microsoft Ads allows direct import of Google Ads campaigns. This saves significant setup time and keeps both platforms aligned.
Is the Microsoft Universal Event Tag (UET) installed on the website? The UET tag is required for conversion tracking and remarketing audiences on Microsoft Ads.
Microsoft Ads Primary Campaign Goal - Select Goal - Mirror Google Ads Goals Generate Leads (calls, forms, quotes) Drive Online Sales Increase Website Traffic Brand Awareness
Meta Ads Setup (Facebook and Instagram) Meta Ads require access to your Business Portfolio, Facebook Page, and Pixel. Provide existing details below or we will guide you through the setup process.
Do you have an existing Meta Business Portfolio? Previously called Facebook Business Manager. Access it at business.facebook.com.
Do you have a Meta Pixel already installed on the website? Meta Campaign Objective - Select Objective - Leads (forms, calls, instant messages) Sales / Conversions (website purchases) Traffic (send people to website) Awareness (reach and brand visibility) Engagement (likes, comments, shares) Video Views App Promotion
Target Gender All Genders (recommended for most campaigns) Men Only Women Only
Target Geographic Locations - Meta
List all target locations for Meta. Can differ from Google targeting if needed.
Interest and Behavior Targeting Notes
Describe your ideal customer in as much detail as possible. We use this to build interest and behavior-based audiences.
Available Custom Audiences Select all types of custom audience data you can provide. These are used to build lookalike audiences and retargeting campaigns.
Ad Format Priorities - Meta Select all ad formats to be used.
Are creative assets (images and videos) ready for Meta Ads? Is Conversions API (CAPI) setup needed? CAPI sends conversion data server-side, significantly improving tracking accuracy when browser cookies are blocked.
Is a Meta Product Catalog or Shops integration needed? Required for Dynamic Product Ads, Collection ads, and catalog-based retargeting.
TikTok Ads Setup TikTok Ads Manager is a separate platform requiring its own account and business verification. Provide your details below.
Do you have an existing TikTok Ads Manager account? TikTok Campaign Objective - Select Objective - Traffic (send users to website) Lead Generation (on-platform lead forms) Website Conversions (Pixel-based) App Install / App Engagement Video Views Community Interaction (profile follows, engagement) Reach and Frequency (brand awareness) Product Sales (TikTok Shop)
Target Age Groups - TikTok TikTok audiences skew younger. Select all relevant age brackets for this campaign.
Are TikTok video creatives ready to upload? TikTok ads perform best with vertical video (9:16 ratio), 15-60 seconds, with captions and a strong hook in the first 3 seconds.
Is the TikTok Pixel installed on the website? Interested in TikTok Spark Ads (boosting existing organic TikTok content as paid ads)? Spark Ads allow you to amplify organic TikTok posts with paid budget. Requires an active TikTok business profile with published content.
